![]() Instead, focus on your niche, then position your company well with top-notch content to increase brand awareness. When you're implementing a new marketing strategy for your small B2B business, with a budget that isn't as high as you would like, don't focus on the tools you can't afford. The client first read the emails that we prepared in Zapier, he also downloaded our eBook, and after a few weeks, he decided to contact us directly. ![]() Engaging him with relevant content helped us close this deal. One webinar participant became our client. More useful content equals more organic visitors and this can bring you extra revenue. Worked with content specialists to produce valuable articles for our ideal client persona. ![]() To make this more efficient, we chose one niche: Software development for the eMobility industry. Launched several LinkedIn Ads campaigns to boost our marketing outreach and increase brand awareness. We saved $6,284.07 with the help of Zapier, leaving us with more than $1,000 left to spend. $499 for WebinarJam basic plan (paid annually) $5,920 for HubSpot Marketing Hub ($740 per month) If we would have purchased the tools to support this work, it would have cost us $6,419: $74.97 for three months of Zapier Starter plan ($24.99 per month) $59.96 for four months of Mailchimp standard plan ($14.99 per month) $0 for WebinarJam trial (although we probably do another Webinar soon, so it may change in the near future) From July 2020 to March 2021 we spent $134.93 on marketing tools: HubSpot + Mailchimp What we spent and what we achieved If you have several lead magnets on your website, these kinds of workflows can keep your audience engaged. But we came up with a system using Zapier to reach out to leads after a successful file download from our site. Stories about your actual experience within the field strictly connected to the one described in a downloaded file can really push the recipients to reach out to you with an inquiry.ĭoing this manually would take a lot of time and effort, and on HubSpot's free plan, we weren't able to use automation within our CRM. You can also include another resource or information you think is relevant and will bring some added value to your audience. A good practice is to go back to that lead several days after downloading the resource to ask for feedback. Instead of typing information for every client into your database, you can use automation to have it done for you.įor example, if you have any lead magnet on your website, such as a PDF, you can set up a thank you email, which will be sent to someone right after they download the file. Why automation matters, and how Zapier helped usĪutomation is crucial if you want to maximize your inbound marketing efficiency and save a lot of time. Get more out of yours by integrating it with other tools you use and adding automation to boost your team's productivity. That's where I used Zapier to give us a helping hand.ĬRMs are powerful. This comes with limited features, and the most important thing that was missing was automation. With that in mind, I opted to go for HubSpot's free plan. Realizing this would be an inordinate spend for us, I decided to find a workaround. It's worth it, but the expense wasn't in our budget. But if you want all of these great options, you need to pay at least hundreds of dollars per month. ![]() You can do complex automatization, lead nurturing, email marketing, client segmentation, lead generation forms, and more to help you reach your goals. I used HubSpot in a previous job and I fell in love with how it works. ![]() There are dozens of really good CRMs to help you with that, but they can be costly. If you want to be up to date, have everything in one place, and accelerate your marketing efforts with automation, you need to have a CRM. With all these hurdles in mind, I knew we had to spend our money wisely. To make things worse, we didn't have a proper CRM to manage our potential and existing clients. It's not the most impressive marketing financial plan, is it? When hired, I was a one-man marketing army with a budget for tools, sponsorship, and paid campaigns of around $1,500. I used automation with Zapier to save us thousands of dollars on our CRM (customer relationship management) system, email marketing, and more.Īs a small software company, Solidstudio doesn't have a marketing budget that would compare to what more prominent market players can spend. In a competitive market, where one booked client can be a game-changer, doing as much as I could with the few resources I had available was crucial. About six months ago, I joined Solidstudio, a small software house in Cracow, Poland, and was asked to do some "marketing magic" to help it become a stable and developing business. ![]()
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